100 Thieves ("Hundred Thieves") is a premium lifestyle brand and gaming organization. Built at the intersection of competitive gaming, entertainment, and apparel, 100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year. After retiring from competitive play, Matt founded 100 Thieves as a creative outlet for his entrepreneurial passions. In its first two years, 100 Thieves has won multiple esports major championships in Call of Duty, made the League of Legends and Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out over a dozen apparel drops, and is supported by major partners such as Cash App, General Mills, Rocket Mortgage, and Red Bull. The company has raised $60M from investors including Drake, Scooter Braun, Cleveland Cavaliers Owner & Quicken Loans Chairman Dan Gilbert, Artist Capital Management, Ludlow Ventures, Green Bay Ventures, and Sequoia.
100 Thieves' mission is to give every gamer something to be proud of.
Matthew "Nadeshot" Haag is the Founder & CEO of 100 Thieves. Matt leads the company’s creative, brand, and strategic direction, while also sitting on the company’s board of directors. Prior to founding 100 Thieves, Matt was one of the most decorated esports athletes in video game history. Originally a Call of Duty competitor, from 2011 - 2015 Matt was captain of OpTic Gaming, which he led to both an X Games gold medal and a Call of Duty World Championship. In 2014, Matt was named Esports Athlete of the Year. After retiring from competitive play, Matt built some of the most popular gaming channels on Twitch and Youtube, and was named Forbes 30 under 30 for his success as an entrepreneur and content creator. In 2017, Matt founded 100 Thieves to pursue his passions in competitive gaming, entertainment, and apparel.
Matt grew up in Chicago, Illinois where he attended college and was working at McDonald’s before leaving both to pursue his career as a professional gamer. His biggest inspiration came from his father, who taught him that nothing in life comes easy, contributing to 100 Thieves’ motto: “Take what's not given.” Matt is based in Los Angeles and can be found online @nadeshot.